Sue (Margaret Susan) Uda
(née Shanks)

Deepest condolences to Dave & family on the passing of Sue.

I only had one chance meeting with her when we were spending time in Dave's studio years ago but a lovely friendly woman.

Cherish the good times and keep her close to your heart everyday!

Lots of love, Rich ♥️ x

I am so sad to hear of Sue’s passing. I met her only a couple of times but whether on the phone or on email she always brought a human touch to the work - it was all about people - other people - never herself and it was always fun. She was amazing. My deepest sympathy to her family and work colleagues at ATOI.
Go raibh leaba aici I measc na Naomh.

Heartfelt condolences on the passing of Sue. Her warmth, grace, and kindness touched many, and she will be deeply missed.

I will miss our upbeat interactions, effortless efficiency delivered with the voice of an angle for so many years. Very sadly missed. Sue will in my prayers.

I was very sad to hear of Sue's passing. My condolences to David, Sophie, Ollie and Daisy and of course to the team at A Touch of Ireland. Sue was such a supportive and kind boss. A trailblazer in the tourism industry, who treated everybody with respect and fairness. She was inspirational, funny and caring and will leave a great legacy behind. Thank you, Sue, for the happy years I spent on Haddington Road!

Sue was such a big influence in my life, between using her phrases in my everyday language and chatting in Italian over sausages over FaceTime on Sunday mornings.
It is so sad that we will no longer have her smile, energy and laugh with us in person anymore, but she will be forever in our hearts.
She was such a resilient, kind and caring person and we were all very lucky to have her in our lives.
I want to send my condolences to David and all of Sue’s family and friends and those who loved her, and we are many.
Rest in peace our lovely Sue x

Heartbroken to hear of Sue's untimely passing. She was the loveliest Lady, a pleasure to work with and highly respected in the Tourism Industry. She will be sorely missed. Condolences to all Sue's family, friends and work family. May she rest in eternal peace.

We were very saddened to learn of Sue’s passing. Sue was a leader in the tourism industry, she created a very successful destination management company which has flourished over the years. Sue was a kind and gentle person, admired and respected by everyone she came in contact with. Our sincere condolences to David, Sue’s family and colleagues.

We were so sad to hear of Sue's passing, we have worked with and known Sue for many years, she was an incredible lady, so kind, lovely and always so welcoming, which we will remember her for. Our deepest sympathies to her family and to all her team at A Touch of Ireland.

SUE WAS A TREASURE - AS SIMPLE AS THAT
I really cannot find the words to state the scope of her person - her professionalism, genuine empathy and warmth. I always marvelled at the ethos she spread throughout her team - the friendliest team in the business - a team of 'lifers'.
May her soul rest in deserved peace.
Tom O'Connell formerly Donnybrook and Ballsbridge

I was very saddened to hear of Sue’s passing. Like most people in Irish Tourism, I had the pleasure of working with Sue over the years - she was always kind, innovative, and generous with her time. She brought real warmth and professionalism to every interaction, and she will be deeply missed by all who had the privilege to know her.

Sincere condolences to her family, friends, and all the team at A Touch of Ireland.

Our deepest condolences to Sue’s family & Her colleagues at A Touch of Ireland. Sue was a lovely lady with great spirit & a passion for the Irish Tourism Industry. It was always a pleasure to work with Sue & She will be missed.
The McMahon Family & all at Johnnie Fox's Pub

I was so sorry to hear of Susan’s death. We were at school together and met up occasionally over the years at school reunions. I was always happy to catch up with her and will remember her as a warm and gentle person, a pleasure to know.
My sincere sympathy to her family and friends who will miss so much.

Ever since I met Muriel Gould in 1969, I kept hearing about her school friend Susan Shanks. It would be 19 years before I would actually meet Sue and husband Giampiero Uda. Over the next 36 years I would grow to understand what a unique individual Sue was and why she was such an amazing friend to us both. What a special person, I shall really miss her. Rest in peace my friend.

My deepest sympathy to David and family on the death of your beloved mum Susan r.i.p. we were in school together and it was always a pleasure to meet her at school reunions. When my father died about 30 years ago she very kindly took over the care of his dog. May she rest in peace.

I was so sad to learn of Sue’s passing. She was always such a delight to meet at tourism events - warm, passionate, fun and inspiring.

My sympathies to David, Sophie and the extended family. And to all in a Touch of Ireland who will feel her absence profoundly too.

Sue was the ultimate lady always watching out for others. She’s a loss to the industry she loved.
May she rest in peace

My sympathies to David,Sophie and family and indeed her extended family at A Touch of Ireland.
Such a professional lady - a kind generous person in all aspects of her life - privately and in business
May Sue Rest in Peace

How very sad that Sue has left us too soon. She was a remarkable blend of business acumen, sense of humour, family love and supporter of dogs in need. A unique lady who will be sorely missed by so many. My deepest sympathy to all who were close to her.

So sad to hear of Sue’s passing may she Rest in Peace. My condolences to David , his family and all of Sue’s friends and work colleagues.

Condolences to Susan's family and friends on this sad occasion.

Farewell my beautiful Sue.

Sincere condolences to David, Sophie, Ollie, Daisy, and all who loved Sue. Her warmth, dedication to Irish tourism, and her contribution to the ITOA will be long remembered. Thinking especially today of her devoted team at ‘A Touch of Ireland’. Ar dheis Dé go raibh a hanam

Dear Sophie and David,
So sad to hear of your loss and our deepest condolences to you and all her colleagues at A Touch Of Ireland. Sue was one of the nicest people I have had the pleasure to know in Irish tourism and her generous support and advice was hugely appreciated. I always looked forward to chatting with her at events or when she came out to the pub. She’ll be greatly missed for sure. RIP.

From all at the Merry Ploughboy Pub.

My deepest condolences to Sue's family and staff at A Touch of Ireland.
Her passion for her work was evident in every endeavor she undertook. Working with her as part of Site Ireland was a pleasure. RIP Sue.

So sad to hear of Sue's passing. I remember when we shared a flat together on Wetherby Place and the many happy times that we had there. Sue & Giampierro were godparents to my middle son. Sue will be missed so much.

Deepest sympathy to Sue's family and the staff of A Touch of Ireland. May she Rest in Peace.

Sincere condolences to David, Sophie and family and all at the extended A Touch of Ireland family. Sue was a lovely warm and kind hearted lady who brought a smile to all those who met her. She was the ultimate professional, and Irish Tourism was better for the work she did. I know she will be greatly missed. Our deepest sympathy at this difficult time. Derry & Maeve and all at the Cronin Travel Group.

Dear David, Deepest condolences to you and your family for your loss. Your mum was a special person. Sue will remain in my heart and memories forever. Mira xxxx

My heartfelt condolences to David and family and all at A Touch Of Ireland. Sue was a remarkable and magnificent woman. I am grateful to have known her and learned from her. May she rest in peace.

Condolences to David and family on your sad loss. I would have had occasion to drop into A Touch Of Ireland HQ - often unannounced - on diplomatic assignments over the years and always found there a happy, colourful, congenial and productive working environment that was very much like that of a family. Indeed these qualities were reflected in Sue herself, a most impressive person.

We were so so sad to hear of the passing of dear Sue. I loved meeting her and chatting and she always had a lovely smile and welcome. She will be so missed within the industry as a true friend and leader. May she rest in peace.

Our Deepest condolences to David,Sophie,Ollie ,Daisy and All the family at A Touch of Ireland on the loss of your beautiful Sue. She was a Great Friend to us all and will be sadly missed. Rest in Peace Sue.

Dear David and Sophie,

Heartfelt condolences on the loss of your beautiful Sue. You brought such joy to her life, as she to yours. Thinking of you and sending love at this sad time.

My deepest sympathy to David and Sophie
Sue was always a lovely person and a pleasure to meet
I have many happy memories of our school days

A great friend, a wise counsellor, and a good and kind person. Loved, missed, and in our prayers. Sympathy to David, Sophie and family, and her dogs.

My sincere condolences to you David and Sophie, she was such a fantastic person, who thought of everyone else first. I had the privilege of knowing Sue for more than 60yrs, during our schools days in Cork. RIP

I am deeply saddened at Sue’s passing. She was my first boss, my friend, and a true inspiration over the past 35+ years. Sue was such an amazing person - ground-breaking, fearless and fun. Despite adversity, she taught us all how to be braver and to live with true positivity. Her leadership was gentle, but her impact was immense.

I am especially grateful for the lifelong bond between Sue and my mother, Muriel — a friendship that began in their schooldays and brought such richness to both of their lives. The connection they shared will always endure.

To her beloved son David, daughter-in-law Sophie, and grandchildren Ollie and Daisy — I send my heartfelt condolences. My sympathies to her wider family, her many, many friends, and her dear colleagues at A Touch of Ireland, Global Teamwork, and across the industry both in Ireland and abroad.

May we all find comfort in the legacy Sue leaves — one of great determination, kindness, fun and creativity.

As I write this message, I’m thinking of Sue and the words of J.K. Rowling spring to my mind “Those we love never truly leave us. There are things that death cannot touch.”

So sorry to hear the news of Sue’s passing

She was lovely person who always led with a smile and kind word
My condolences to all her family

Sue, what a beautiful and wonderfuly kind person you were, my biggest regret is that I did not get an opportunity to spend more time in your company. you were an inspiration to everybody you met and a real professional. We will miss you at our get togethers during ITOA gatherings. May you rest in peace Bernard xx